My Digital Magic · Digital Business Consultant

Websites. Funnels.
Paid Ads.
Built to be Measured.

Structured digital marketing that connects your ad spend to your website, your tracking to your reporting, and your budget to a clear monthly number.

Build My Estimate Talk to Joel
R3,500
Retainers from
3 months
Foundation period
1–4 weeks
To onboard and launch
Month to month
After foundation period

Three channels. One strategy.

What each piece
of the puzzle actually does

Most businesses use one or two of these. Very few connect them properly. Here is what each one does and why the combination matters.

Website design on a laptop screen
01 · Website
Your digital home base

Your website is where credibility lives. It is where people go to decide whether to trust you before they spend a rand. A well-built site does not just look good -- it loads fast, converts visitors, and tracks what matters.

  • Establishes credibility and trust
  • Captures leads or sales 24/7
  • Feeds tracking data to your ad platforms
  • Ranks in search over time (organic)
Marketing funnel diagram on whiteboard
02 · Funnel
The path from visitor to client

A funnel is the deliberate sequence that takes someone from curious to committed. Without a funnel, ad spend leaks -- you pay to bring people in and then lose them. A good funnel reduces that waste significantly.

  • Guides visitors to a specific action
  • Reduces friction between click and conversion
  • Works across email, WhatsApp, and paid ads
  • Measurable at every step
Phone showing social media and ad platforms
03 · Paid Ads
Controlled, targeted traffic

Paid ads (Google and Meta) put your offer in front of people who are already looking or likely to be interested. Unlike organic, they work quickly -- but they require proper setup, tracking, and ongoing management to deliver real value.

  • Google Ads: search intent, high purchase readiness
  • Meta Ads: audience targeting, awareness and retargeting
  • Results take time -- 3 months to build solid foundations
  • Managed separately from your ad spend budget

Online Visibility

Paid ads work best when your
broader presence supports them

When someone clicks your ad, they do not just buy immediately. They look you up. They check your website, your Google listing, your social profiles. What they find either builds confidence — or kills it.

Person searching for a business on a smartphone
Google Maps local business listing on phone
Local Presence
Google Business Profile

Formerly Google My Business, this is your free listing that appears in Google Search and Maps. A properly set-up profile builds credibility, shows your hours and contact details, and helps people find and trust you before they even visit your website.

  • Shows up when people search your business name
  • Reviews, photos, and contact details all visible
  • Supports local search visibility
Website code on monitor representing SEO
Search Visibility
SEO Basics

Search engine optimisation does not need to be complicated. The basics — a fast website, clear page structure, relevant content, and proper meta information — go a long way. Paid ads can bring immediate traffic, but a search-friendly site builds long-term visibility alongside it.

  • Fast, mobile-friendly website structure
  • Clear page titles and descriptions
  • Content that matches what people are searching for
Social media apps on a smartphone screen
Social Credibility
Consistent online presence

When someone sees your ad and then looks you up, your social platforms need to support what the ad is saying. An inactive or inconsistent social presence can undermine good advertising. Your online presence is part of your marketing — not separate from it.

  • Active profiles support ad credibility
  • Consistent messaging across platforms
  • Supports remarketing and audience building

Tracking & Measurement

Tracking what happens
after the click

Running ads without tracking makes it difficult to understand what happened after someone clicked. Tracking helps show whether users submitted a form, clicked WhatsApp, called the business, booked, or reached a thank-you page.

It does not guarantee results. It gives the campaign a clearer structure for reviewing what is happening and where the budget is best spent.

GA4
Google Analytics 4
Tracks who visits your site, where they come from, what they do, and whether they complete the actions that matter to your business.
GTM
Google Tag Manager
Manages all tracking tags from one place. Makes it possible to track specific actions without changing website code every time.
PXL
Meta Pixel
Connects your website to Meta Ads. Enables remarketing audiences, conversion tracking, and audience building from actual website visitors.
GCV
Google Ads Conversion
Links tracked actions directly to Google campaigns so cost-per-conversion and campaign performance can be measured accurately.
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Form Submission
Tracked when a contact or enquiry form is completed and submitted.
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WhatsApp Click
Tracked when a visitor taps or clicks a WhatsApp button or link.
📞
Phone Click
Tracked when someone clicks a phone number on desktop or mobile.
✉️
Email Click
Tracked when a visitor clicks an email address link on the website.
📅
Booking Click
Tracked when a user clicks a booking button or starts a scheduling flow.
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Add to Cart
Tracked when a product is added to cart on an e-commerce site.
💳
Purchase
Tracked on transaction completion. Passes value data for ROAS reporting.
✅
Thank-You Page
Tracked when a visitor reaches a confirmation page after a form or purchase.

Understanding the platforms

Google Ads vs Meta Ads:
what is the difference?

They are both paid advertising, but they work in completely different ways. Using one without understanding the other means you are likely missing opportunities.

Person browsing online on multiple devices
Google Ads
Captures people already searching

Google Ads shows your business to people who are actively searching for a product, service, or solution. The intent is already there — your ad appears at the moment someone is looking for exactly what you offer.

  • High purchase intent — people are searching right now
  • Search ads, display ads, YouTube, and Shopping
  • Works well when people already know what they want
  • Strong for service businesses and direct-response campaigns
Meta Ads
Build awareness across social

Meta Ads runs across Facebook and Instagram from a single ad account. It is useful for building awareness, staying visible, and remarketing to people who have already interacted with your business.

  • Meta Ads includes Facebook and Instagram
  • Build awareness before people are ready to search
  • Retarget website visitors, video viewers, and page engagers
  • Strong for visual products, local businesses, and brand building
Combined
Search intent + social visibility

A strong digital marketing setup often uses both. Google captures the people who are already looking. Meta keeps you visible to the people who are not looking yet — and brings back the ones who were. Together, they cover more of the customer journey.

  • Google Ads for active search intent
  • Meta Ads for awareness, interest, and remarketing
  • Running both starts from the Growth Package
  • Each platform is tracked and reported separately

Budget Calculator

How much should you budget for digital marketing?

Use this calculator to estimate your monthly digital marketing budget. Choose your monthly ad spend and the number of platforms you want to advertise on. We will calculate the likely management fee and your estimated total monthly budget.

01
Enter your monthly ad spend

This is the media budget paid directly to Meta Ads or Google Ads each month. It is separate from the management fee.

02
Choose your platforms

Choose whether you want to advertise on one platform or across both Meta Ads and Google Ads. Dual-platform campaigns start from the Growth Package.
Meta Ads includes Facebook and Instagram.

03
See your estimated total

Your estimated monthly total is your ad spend plus the relevant management fee, based on the pricing matrix. No hidden numbers.

// Budget Estimator
R
Choose whether you want to advertise on one platform or across both Meta Ads and Google Ads. Dual-platform campaigns start from the Growth Package.
Meta Ads includes Facebook and Instagram.
Monthly Ad Spend R 10,000
Management Fee R 3,500
Estimated Monthly Total R 13,500
Recommended Package: Essential
Plan My Budget

This is a budgeting estimate based on the published pricing matrix. Management fees exclude VAT and ad spend. Final fees depend on account complexity and agreed scope.

Free Resources

Download our documents

Request the onboarding checklist or the full rate card and we will send it directly to your inbox. Fill in your details and the document will be emailed to you.

📋
Onboarding Document

The complete platform access and onboarding checklist. Covers everything you need to set up before paid ads management begins -- platform access, tracking, timelines, and what to expect.

💰
Rate Card

The full paid ads management pricing breakdown. All tiers, management levels, ad spend brackets, and what is included at each level -- clearly laid out so you can see exactly where you fit.

Get in touch

Let's talk about
your digital setup

Whether you are considering paid ads for the first time or want a second opinion on what you are already running, get in touch and we can go from there.

✉
📞
Call / WhatsApp
081 502 3331
⏱
Response time
Within 1 business day
📍
Based in
South Africa · Remote-friendly
💬
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